# Illustration

> Illustration is where the product feels human instead of corporate. One warm, hand-drawn style — and shipping none beats shipping off-brand.

Warm, approachable, slightly playful without being childish. Rounded forms, soft edges, hand-drawn quality. Palette anchored in the product's primary with warm accents.

## Production is controlled

All illustration is generated in **Midjourney** with the brand style reference on every prompt. No freehand styles, no other generators:

```
--sref 2544305963::2 4104856457
```

Working rules:

- The SREF goes on every prompt, weights unchanged.
- Describe the **subject** (a real moment from your users' day) and let the SREF carry the style. Don't restate style keywords that fight it.
- An off-brand result is **regenerated, not retouched**.
- Approved results enter the shared illustration library; products pull from the library, not ad-hoc generations.

**Do:** warm palette anchored in brand colour · natural human proportions · soft edges, rounded forms · subtle hand-drawn texture.

**Don't:** corporate flat-pack style · cartoonish proportions · sharp aggressive angles · neon or harsh colours · hand-coded SVG mascots as fallbacks (ship no illustration rather than a sketchy one).