Warm, approachable, slightly playful without being childish. Rounded forms, soft edges, hand-drawn quality. Palette anchored in the product's primary with warm accents.
Production is controlled
All illustration is generated in Midjourney with the brand style reference on every prompt. No freehand styles, no other generators:
--sref 2544305963::2 4104856457Working rules:
- The SREF goes on every prompt, weights unchanged.
- Describe the subject (a real moment from your users' day) and let the SREF carry the style. Don't restate style keywords that fight it.
- An off-brand result is regenerated, not retouched.
- Approved results enter the shared illustration library; products pull from the library, not ad-hoc generations.
Do: warm palette anchored in brand colour · natural human proportions · soft edges, rounded forms · subtle hand-drawn texture.
Don't: corporate flat-pack style · cartoonish proportions · sharp aggressive angles · neon or harsh colours · hand-coded SVG mascots as fallbacks (ship no illustration rather than a sketchy one).